First Glance with VsPINK

VsPINK on Twitter definitely takes Twit Pics to a whole new level. This is one of the reasons why I like this Twitter page so much. Not only do they make tweets every day but they post pictures of their new and upcoming items. For instance, one of the tweets was "First look at the new push-up strapless w/lace that converts 7 ways! Available in stores 3/30." They also posts pictures of the new PINK collection about to hit stores. Being a follower of VsPINK really gives me the capabilities to see clothing that no one else gets to see. That is what I do with most of my time on VsPINK twitter page is look up new clothing items. It then will give me a link to where I can buy them, and they normally have special offers.

This site also has new contests almost every week. Last week it was having a million members on their page and receiving a free t-shirt. This week their contest is to invite 2 of your friends to join PINK nation, and you get to pick four free bracelets.

If giving away free stuff for joining a site isn't good enough, then I do not know what is. They certainly are on the top of their game.

How To Get A Break

Last class we discussed the proper way a company should handle a crisis. There were certain companies that have had some bad press, and maybe this could have been avoided if they were prepared. For instance, Toyota recently had a major crisis where in certain car models their pedal was getting stuck. There was a recall, but it was not soon enough because the press took a field day with the problem. Their apology was not sympathetic and it did not seem genuine, which also could have been a factor to bad press.

Another company that had some bad press was Nestle. It was found out that Nestle is "destroying" the rain forest for palm oil. The organization of Green Peace even posted their rendition of a Kit-Kat commercial, where the Kit-Kat is an orang-utan's finger.
Here is the video that Green Peace Posted:


Nestle however did not come out with any official statement. People on Facebook even became fans of the Nestle page just so they could write horrible comments to the company. They eventually took down the comments. I personally think that they should have made a video of an apology, and also comment saying they have many projects where they are actually helping the world, not hurting it.

All these companies that failed in alerting the community could have done several things. First they need to have a speech prepared. They need someone to talk to the public who is informed and someone who is believable. They also need to use every media outlet that they can, so the people know what the problem is as soon as possible. That way the people can know the truth, and not what the media makes of it.

It is very important to have a plan when dealing with any crisis. It can save a lot of bad backlash, and possibly any loss of business.

Guest Speaker from The Weekender

In our last class we had a guest speaker come in from The Weekender and talk to us about what his job requires. Chris, or as he likes to call himself and others Peter Parker deals with all of social media for the company. Chris works on The Weekender's website as well as creating the Facebook page and Twitter account. Before he started to work at The Weekender they did not have a Facebook page or A Twitter account. Now they have several hundred members belonging to those accounts. He mentioned that having these accounts is a great way for people to follow news stories and to stay connected. He also created a Youtube page that concentrates on live video streams on musicians or people backstage at a concert. He is then able to use Google Analytics to see who is checking what and for how long. This will then give him a good idea about what people are looking for.

Here is an a musician that the Weekender taped and Posted it online to their Youtube Account- On this website you can watch interviews and even listen to music.
The Weekender on YouTube



Technology is changing everyday and there is always something new out there. Chris said he is constantly looking up new Iphone apps that could help him out in his business as well as learning new ways to improve social media for The Weekender. I believe that this is one of the reasons why The Weekender is so popular in this area because it lets people from everyone be able to see the content right away. It also allows for interaction and be able to sit and watch videos, rather than reading the actual paper.

PINK Nation

Victoria's Secrets PINK collection has a new campaign and it's called Pink Nation.There goal was to get 1 million users through Facebook and Twitter. Once they hit the 1 million mark and you are a member you can receive a free tank top that says "Kiss Me. I'm one in a million." They surpassed their goal so now it is time for all VSPink members to receive their free t-shirt.They have constant updates on Twitter and reminders on Facebook to make sure you order your t-shirt fast.

I am starting to really like the VSPINK Twitter account because it takes me to links where I can find more information out. For instance, to receive a t-shirt you have to login to their VSPINK.com website (which is different from VictoriasSecrets.com)There they have different contest and updates for only the PINK products. I really like this site because it lets me know when I can buy 7 panties for 25$ and not just 5. Which is a big difference in my book.
As the semester progresses VSPINK is doing a great job with keeping up on Twittier updates.They usually have two posts a day.I have notice that most companies seem to fall behind, but VSPink is definitely on top of their game.