In our last class we had a guest speaker come in from The Weekender and talk to us about what his job requires. Chris, or as he likes to call himself and others Peter Parker deals with all of social media for the company. Chris works on The Weekender's website as well as creating the Facebook page and Twitter account. Before he started to work at The Weekender they did not have a Facebook page or A Twitter account. Now they have several hundred members belonging to those accounts. He mentioned that having these accounts is a great way for people to follow news stories and to stay connected. He also created a Youtube page that concentrates on live video streams on musicians or people backstage at a concert. He is then able to use Google Analytics to see who is checking what and for how long. This will then give him a good idea about what people are looking for.
Here is an a musician that the Weekender taped and Posted it online to their Youtube Account- On this website you can watch interviews and even listen to music.
The Weekender on YouTube
Technology is changing everyday and there is always something new out there. Chris said he is constantly looking up new Iphone apps that could help him out in his business as well as learning new ways to improve social media for The Weekender. I believe that this is one of the reasons why The Weekender is so popular in this area because it lets people from everyone be able to see the content right away. It also allows for interaction and be able to sit and watch videos, rather than reading the actual paper.
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