John Dawe Visits Class

In our last class we had a guest speaker named John Dawe. He recently worked at Solid Cactus but now has his own business called Dawe Consulting Group. One of the tasks he mentioned to us that he recently completed was a political campaign for Judge Tina Polachek Gartley. When she decided to run for Judge social media was just coming out of the wood works. Not many political campaigns were focusing on Facebook or Twitter announcements. John decided that this would be a great way to gather a whole new crowd of voters through Facebook and Twitter. He would post reminders on her Facebook page letting them know where she was speaking and when they could vote. They had over 1000 friends on Facebook. He also did the same thing with Twitter, posting updates and pictures. This helped her campaign out tremendously because it was cheap and easy to do. I think using social networking for political campaigns is a great way to let your fans know when exactly to vote and what she stands for. People use the computer every day and this is just one more was to get the message sent across. In the end Tina Gartley did win the election and John even said, his social campaign was a huge factor in the end results.