Monday, April 19, 2010

New iPHONE left at bar?



I recently read an article on MSNBC about an iPhone found at a bar. Yes I know cell phones are left at bars every night. However this cell phone was not your ordinary device. Apparently this was the "new" iPhone supposedly to hit stores in June 2010.They believe this is the new iPhone because the bar it was left in is Redwood City, only 20 miles from Apple headquarters. Apparently Apple has not responded to these reports. I've asked many friends what is so great about this new iPhone and I was told it is just better. Ill take their word for it. While reading the article they described the phone as being bulkier but able to do all the same functions. The reason for the bulkiness is because of the larger battery. The mystery still remains if this actually is the new iPhone. I think it is safe to say that there is somebody out there very upset because they lost some very important equipment.

VS Pink Nation Member



As I mentioned in my pervious post, Victoria's Secrets PINK Collection is having a contest for Universities to win a PINK Part at their school.The contest is down to two schools, Rutgers and West Virginia University. To nominate your favorite just go on to this website and vote. I think this is a great idea for Victoria's Secret to do. They will have famous bands playing all day. I would love for this to have happen at our school, or even at a nearby school. VSPink Twitter account is constantly giving updates of the winner. When you go to the website they have a clock count down as well.

I think that VSPINK is doing a great job with social media. I just became part of PINK nation and hopefully I will be receiving some prizes with their contest giveaways. On their website they interacted with Facebook as well letting people become friends with them. They are interacting with their customers and really getting their product image out to the public. By having a Twitter account and Facebook page is only connecting them even more with the younger generation, and that's what PINK nation is all about.

Monday, April 12, 2010

John Dawe Visits Class


In our last class we had a guest speaker named John Dawe. He recently worked at Solid Cactus but now has his own business called Dawe Consulting Group. One of the tasks he mentioned to us that he recently completed was a political campaign for Judge Tina Polachek Gartley. When she decided to run for Judge social media was just coming out of the wood works. Not many political campaigns were focusing on Facebook or Twitter announcements. John decided that this would be a great way to gather a whole new crowd of voters through Facebook and Twitter. He would post reminders on her Facebook page letting them know where she was speaking and when they could vote. They had over 1000 friends on Facebook. He also did the same thing with Twitter, posting updates and pictures. This helped her campaign out tremendously because it was cheap and easy to do. I think using social networking for political campaigns is a great way to let your fans know when exactly to vote and what she stands for. People use the computer every day and this is just one more was to get the message sent across. In the end Tina Gartley did win the election and John even said, his social campaign was a huge factor in the end results.

PINK COLLEGIATE SHOWDOWN




Victoria's Secret Pink announced that they are going to host PINK's most amazing party of the year at your school.They are starting round one of the showdown with 59 lucky campuses and need your help narrowing it down each day until there is one school standing! All you have to do is go to this website and vote for the school you want to win the party. On Twitter they have a count down of the days to remind participants when the winner will be chosen, which will be April 20th. So go to this website, sign in, and vote away!

Monday, March 29, 2010

First Glance with VsPINK


VsPINK on Twitter definitely takes Twit Pics to a whole new level. This is one of the reasons why I like this Twitter page so much. Not only do they make tweets every day but they post pictures of their new and upcoming items. For instance, one of the tweets was "First look at the new push-up strapless w/lace that converts 7 ways! Available in stores 3/30." They also posts pictures of the new PINK collection about to hit stores. Being a follower of VsPINK really gives me the capabilities to see clothing that no one else gets to see. That is what I do with most of my time on VsPINK twitter page is look up new clothing items. It then will give me a link to where I can buy them, and they normally have special offers.

This site also has new contests almost every week. Last week it was having a million members on their page and receiving a free t-shirt. This week their contest is to invite 2 of your friends to join PINK nation, and you get to pick four free bracelets.

If giving away free stuff for joining a site isn't good enough, then I do not know what is. They certainly are on the top of their game.

How To Get A Break




Last class we discussed the proper way a company should handle a crisis. There were certain companies that have had some bad press, and maybe this could have been avoided if they were prepared. For instance, Toyota recently had a major crisis where in certain car models their pedal was getting stuck. There was a recall, but it was not soon enough because the press took a field day with the problem. Their apology was not sympathetic and it did not seem genuine, which also could have been a factor to bad press.

Another company that had some bad press was Nestle. It was found out that Nestle is "destroying" the rain forest for palm oil. The organization of Green Peace even posted their rendition of a Kit-Kat commercial, where the Kit-Kat is an orang-utan's finger.
Here is the video that Green Peace Posted:


Nestle however did not come out with any official statement. People on Facebook even became fans of the Nestle page just so they could write horrible comments to the company. They eventually took down the comments. I personally think that they should have made a video of an apology, and also comment saying they have many projects where they are actually helping the world, not hurting it.

All these companies that failed in alerting the community could have done several things. First they need to have a speech prepared. They need someone to talk to the public who is informed and someone who is believable. They also need to use every media outlet that they can, so the people know what the problem is as soon as possible. That way the people can know the truth, and not what the media makes of it.

It is very important to have a plan when dealing with any crisis. It can save a lot of bad backlash, and possibly any loss of business.

Saturday, March 20, 2010

Guest Speaker from The Weekender



In our last class we had a guest speaker come in from The Weekender and talk to us about what his job requires. Chris, or as he likes to call himself and others Peter Parker deals with all of social media for the company. Chris works on The Weekender's website as well as creating the Facebook page and Twitter account. Before he started to work at The Weekender they did not have a Facebook page or A Twitter account. Now they have several hundred members belonging to those accounts. He mentioned that having these accounts is a great way for people to follow news stories and to stay connected. He also created a Youtube page that concentrates on live video streams on musicians or people backstage at a concert. He is then able to use Google Analytics to see who is checking what and for how long. This will then give him a good idea about what people are looking for.

Here is an a musician that the Weekender taped and Posted it online to their Youtube Account- On this website you can watch interviews and even listen to music.
The Weekender on YouTube



Technology is changing everyday and there is always something new out there. Chris said he is constantly looking up new Iphone apps that could help him out in his business as well as learning new ways to improve social media for The Weekender. I believe that this is one of the reasons why The Weekender is so popular in this area because it lets people from everyone be able to see the content right away. It also allows for interaction and be able to sit and watch videos, rather than reading the actual paper.

PINK Nation



Victoria's Secrets PINK collection has a new campaign and it's called Pink Nation.There goal was to get 1 million users through Facebook and Twitter. Once they hit the 1 million mark and you are a member you can receive a free tank top that says "Kiss Me. I'm one in a million." They surpassed their goal so now it is time for all VSPink members to receive their free t-shirt.They have constant updates on Twitter and reminders on Facebook to make sure you order your t-shirt fast.

I am starting to really like the VSPINK Twitter account because it takes me to links where I can find more information out. For instance, to receive a t-shirt you have to login to their VSPINK.com website (which is different from VictoriasSecrets.com)There they have different contest and updates for only the PINK products. I really like this site because it lets me know when I can buy 7 panties for 25$ and not just 5. Which is a big difference in my book.
As the semester progresses VSPINK is doing a great job with keeping up on Twittier updates.They usually have two posts a day.I have notice that most companies seem to fall behind, but VSPink is definitely on top of their game.

Thursday, February 25, 2010

Lets shake it up a bit


-Yes that is a dog

I was getting a little tired of the same old format of a regular blog post. So I decided to come up with a list of things people typed on Facebook during this wonderful snow day. (I will not list names) Here are some SNOW DAY status updates on Facebook:

1)Wings, bottle of Troegs Nugget Nector, and Jane Austen. Bring it on snow.

2)this snow is realllly making me want Mexico now!!!

3) Heres to you Tom Clark.....you must of sat next to Al Gore on the short bus.....did you guys make the same smiley faces on the window? A freekin groundhog can predict 6 more weeks of winter....give you 3 million dollars of state of the art equipment and the best you can do is 4 to 30 inches of snow......outstanding!

4) Gettin Freshier than Baby powder, I'll be out in the snow fo sho....

5)Snow: blessing or curse...?

6)flying solo drinking some wine coolers... i'm a freakin 10th grade loser.

7)never tweet only creep

8)this snow is just screwing stuff up!!...ugh so annoying

9)today i sat around and did nothin at all.

10)I've been on facebook for way too long today

The Perks of being a college student and living in north east pa- if you want to call it that-




I am LinkedIN


Last week in class I signed up for LinkedIN. LinkedIN is a social website that connects professionals together. It basically is a huge networking website. This is a great idea for newly graduates or people trying to get into the work force. Networking is the number one tool in trying to find a job. People you may know, might know other people and they can help you get connected or "Linked" together.

I started my website and so far only have one connection. I am interested to see who I can get connected too. The website gave me a few recommendations but so far I do not know any of them. As for my page presence I still have some resume updating to do as well as making my profile complete. All and all I think I will continue to use this websites in hopes that I can find someone out there that could possible help me find a job!

Friday, February 19, 2010

VS Pink Changes Things Up


Recently I have been following TeamVSPink on Twitter. However the one day I log onto my twitter account to see whats new with the Pink collection. I am scrolling around and can not seem to find this twitter account. They changed the name to just VSPINK. A little confusing because it was making me wonder if they still changed the entire site. TeamVSPink was operated by two interns whose pictures were posted on the page. VSPINK however does not have any pictures of anything operating the page. The content is still the same. They are updating their fellow tweeters about new and upcoming deals. They also are letting them be the first to know about certain contests coming up. A recent tweet says that they basically want to receive 1 million followers. If they do then you and whoever you suggested will recieve a free gift. I think that is a great incentive.


To be honest I never understood why the page was called TeamVSPink to begin with. I thought it should just be VSPink. It makes a lot more since that way. This change is for the better because when looking for Victoria's Secrets on Twitter you can't find anything. VSPink is what I believe more people are familiar with. They recently have a facebook page as well so more people can follow them on that. I think at first VSPink was a little bit behind on the social media train, but they're catching up now.



Last night in class I learned how to properly use Google Analytics. This certain tool from Google helps businesses to track who exactly is logging on to your website and why they are on your website. It is a great idea for companies to use this tool because it gives them a chance to see if there site is getting any business. I can proudly say that I am using Googly Analytics on this very own blog. I will be able to see how many people actually read my blogs and see what key words are bringing them to my site. I think that is the fun part of all of this blogging. People make up blogs so they can get their voice out into the internet world. However some people may not know if anyone is visiting their site, Google Analtyics lets them see.

We also discussed User Generated Content also known as UGC. An example of UGC would be websites such as Google, Bing, Youtube and even Wikipedia. I am not a big fan of Bing because it is not that simple. I feel that there is too much stuff going on that I can never find what I am looking for. I like Google because it is simple and to the point. Wikipedia is also a UGC because people can go onto this site and basically add stuff to the "dictionary." One of the topics we discussed yesterday was when Shaun White won the Gold metal in the Olympics. 'Shaun White's information under Wikipedia changed almost instantly when he won the gold metal. This just shows how fast and easy it is to create your own UGC. Youtube is famous for this because without people posting videos then there would be no YouTube. Its amazing how this huge internet site became so popular simply by having people post their own videos.

Friday, February 12, 2010

Victorias Secrets Team PINK

I've been following TeamVSPINK on twitter now for about two weeks. This twitter account is constantly up to date. I would have to say it is one of the most interesting ones. They do not post all of information about deals but yet "teasers." They will say something such as, "find out who is performing in key west for spring break at VSPINK.com" This is a great way to get their followers on to the website. That way they could even shop around. They also have a good balance between comments from other twitter fans and their own official comments. I get very annoyed when I have to read a person twitter account and all it is, is a bunch of tweets from fans. I like to read official news. Also after reading some of the comments I am getting the impression that they are letting their fellow tweeters know when TeamVSPINK is coming to their college by saying have your resume ready. This could mean that they may be recruiting for the company which is a smart plan when recruiting Pink lovers. So far this twitter account has my attention.

Class Discussion on Youtube

Last night we went over how Youtube has influenced the world. Ordinary people can post their own home videos and basically become famous over night. I think it is incredible how many people actually post videos. It also is a great marketing scheme for companies to have customers post their own videos using their product. That way their name gets out to the public and they are involving their customers. That is a great marketing strategy. One of my most favorite videos is "dave after dentist".



A father and a son visited the dentist office. However the son was a little "high" from his dentist visit. Needless to say the father video recorded his son freaking out to the way he was feeling. A little insensitive, maybe. But the outcome of the product is priceless. Not only did the two become famous for their video post, but recently when watching Tosh.O on Comedy Central they were give a Web Redemption. This basically means the son is now in charge and going to video tape his dad doing stupid stuff. Youtube is a great way for anyone to get their name out to the public, and it also is a great way to pass the time, whether you are at work, in school, or just bored at home.

Wednesday, February 3, 2010

Social Media Class

I am really excited for my social media class because I want to find out how someone can get their "voice" out there on the internet. I think that social media marketing is a great way for companies nowadays to get there product or service out there to the public. With how technology is evolving companies really need to be on top of their game. They need to know what is hot and what is not. Online services are becoming more accessible to people, and I think it is only going to get greater in the future. This social media class will definitely teach me what tools I need in order to make a successful blog, and hopefully help me out when I do work for a company.

Saturday, January 30, 2010

First Blog. EVER

This is my first blog ever. I also have my very own Twitter account. I am following a bunch of celebrities on Twitter and actually find it fun. I am normally a huge gossip magazine fan so to actually see what celebrities are doing or talking about is interesting. The company that I decided to follow on Twitter for class is TeamVsPink. This is Victoria's Secrets PINK collection. The twitter account is operated by two interns. They posted their picture on the account to let their followers see what they look like. I really like following this company because they post upcoming sales and current sales that are going on right now. I never thought I would be a fan of twitter, but I can see that it is growing on me :-)